Jacob is the Director for External Relations and Culture. His main responsibilities include advising senior stakeholders including Government Ministers to implement the Well-being of Future Generations Act. In 2019 he established the Future Generations Leadership Academy and has worked internationally to promote the world-leading legislation. He is Non-Executive Director of Literature Wales and Theatr Genedlaethol Cymru. He is a former BBC Wales Journalist and is a UN Foundation Next Generation Fellow for Future Generations.