Cymru Can sets out our new strategy for 2023 – 2030 and our long-term vision.

It summarises the approach we intend to take over the next seven years, gives an overview of the way we’ll work and outlines how we’ll measure our impact.

Read Cymru Can, our new strategy for 2023 – 2030

Read our methodology report for Cymru Can.  

Watch the BSL version of our Cymru Can video

Read our Easy Read version

Find out more about those included in the Cymru Can video.

Our Vision

Cymru is a better place to live and has a bright and optimistic future – thriving, inclusive and green.   

Together we have protected the interests of those not yet born. Well-being and long-term thinking are at the heart of decision-making. Cymru Can. 


Our Purpose

We are a voice for future generations, acting today for a better tomorrow. We advise and challenge, holding decision makers to account. We inspire, convene, and mobilise for maximum impact.  

Together with others, we are growing a movement for change – putting long-term thinking and a future focus at the heart of everything we do.

Our Missions

Cymru Can summarises the approach we intend to take over the next seven years towards achieving this vision. It sets out our five missions: 

We also identified topics, themes or systems that connect all our missions, such as the food system, artificial intelligence and digital, which we will explore in more detail.

We’re taking a ‘Theory of Change’ approach to planning our missions, which means we’re making clear links between what we do, and what we want to achieve (our impact). 

Through delivering these, we will be able to tackle issues that people are concerned about like the health of our rivers, the housing shortage, ongoing inequality, and the cost-of-living crisis. And we will draw on the knowledge, insights and contacts that we have built during 2016-2023.   

The WFG Act is broad in scope, and the Cymru Can approach is designed to ensure we can focus our work where it can be most effective. It doesn’t mean we won’t be involved elsewhere in areas not covered in this strategy, but that our missions will be where most of our resources will go and where we think we can have the most impact.   

We will shift resources to increase our engagement and expert advice to public bodies, in a way that recognises the pressures that they are under, to ensure that those who must apply the WFG Act have the awareness, understanding, confidence and tools they need to do it.    

We’ll review and measure our approach as we go, involving others to make sure that we are always achieving the biggest impact we can with our resources.  

Over the next few months, we will be joining forces with organisations and people who can help us achieve our missions. If you would like to be involved in this work, please email us at    


Our Values

Every day, we work towards our vision, underpinned by a set of core shared values:  

We are Inclusive; Bold; Open; Supportive and Optimistic.  

Find more information on our values and culture here.

The Well-being of Future Generations Act is about improving lives now, next year, in 25, 50, 100 years into the future – and more.

As we seek to rebuild the system today, we must do it in a way that helps everyone’s tomorrow.

It’s a challenge, but an essential one, and the benefits will be huge for each and every one of us.
Derek Walker | Future Generations Commissioner for Wales